Plotting III

# Plotting III
### Explorative Datenanalyse mit R <a href='https://therbootcamp.github.io'>The R Bootcamp</a> <a href='https://therbootcamp.github.io/EDA_2020Sep/'> </a>  <a href='https://therbootcamp.github.io'> </a>  <a href='mailto:therbootcamp@gmail.com'> </a>  <a href='https://www.linkedin.com/company/basel-r-bootcamp/'> </a>
### September 2020

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 www.therbootcamp.com
 
 
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 <a href="https://therbootcamp.github.io/">
 
 Explorative Datenanalyse mit R | September 2020
 
 </a>
 
 </div>

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# Agenda

<ul>
 <li class="m1">Kontext</li>
 
 <li class="m2">Kognitive Limitationen</li>
 <ul class="level">
 <li>Vermeide 'clutter'?</li>
 <li>Schaffe Ordnung</li>
 <li>Setze Fokus</li>
 <li>Nutze Vorwissen</li>
 </ul>
 
 <li class="m3">Abildungsarten</li>
 <ul class="level">
 <li>Text, Tabelle, Graphik</li>
 <li>Do's und Dont's</li>
 </ul>
</ul>

]

<img src="image/badplot.jpg" height="400px"> 
from <a href="https://www.modernanalyst.com/Resources/BusinessAnalystHumor/tabid/218/ID/3516/Data_Analysis_Conclusions.aspx">modernanalyst.com</a>

]

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# Agenda

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<img src="image/storytelling.jpg" height="400px"> 
from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# Was ist der Kontext?

<ul>
 <li class="m1">Zwecke</li>
 <ul class="level">
 <li>Explorierend</li>
 <li><high>Erklärend</high></li>
 </ul>
 
 <li class="m2">Audience</li>
 <ul class="level">
 <li>Vorwissen</li>
 <li>Erwartungen</li>
 </ul>
</ul>

]

<img src="image/audience.png" height="400px"> 
from <a href="">upbeatagency.com</a>

]

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# Kognitive Limitationen

<ul>
 <li class="m1"><high>Gedächtnis-</high> und <high>Aufmerksamkeitspanne</high> von Menschen sind limitiert.</li> 
 <li class="m2">Informationsverarbeitung beeinflusst durch:</li>
 <ul class="level">
 <li><high>Erwartungen</high> und Vorwissen</li>
 <li><high>Visuelle</high> Charakteristika</li>
 </ul>
 </li>
</ul>

]

.pull-right5[

<img src="image/homer.png" height="400px"> 
from <a href="https://www.pinterest.de/pin/458311699553074413/?lp=true">pinterest.de</a>

]

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# Kognitive Limitationen

<ul>
 <li class="m1"><high>Gedächtnis-</high> und <high>Aufmerksamkeitspanne</high> von Menschen sind limitiert.</li>
 <li class="m2">Informationsverarbeitung beeinflusst durch:</li>
 <ul class="level">
 <li><high>Erwartungen</high> und Vorwissen</li>
 <li><high>Visuelle</high> Charakteristika</li>
 </ul>
 </li>
</ul>

]

.pull-right5[

<img src="image/3s1.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# Kognitive Limitationen

]

.pull-right5[

<img src="image/3s2.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# Vermeide 'clutter'

<ul>
 <li class="m1">Entferne alle <high>unnötig</high>en Elemente.</li>
 <li class="m2"><high>Freiflächen</high> in Graphiken sind genauso wichtig wie Pausen beim sprechen.</li>
</ul>

]

.pull-right6[

<img src="image/table1.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# Vermeide 'clutter'

]

.pull-right6[

<img src="image/table2.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# Vermeide 'clutter'

]

.pull-right6[

<img src="image/table3.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# Schaffe Ordnung

.pull-left3[
<ul>
 <li class="m1">Richte Elemente an <high>klare</high>n <high>Linien</high> aus.</li>
 <li class="m2">Nochmal: <high>Freiflächen</high> in Graphiken sind genauso wichtig wie Pausen beim sprechen.</li>
</ul>
]

.pull-right6[

<img src="image/clutter1.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# Schaffe Ordnung

.pull-right6[

<img src="image/clutter2.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# Setze Fokus

.pull-left3[
<ul>
 <li class="m1">Nutze <high>wenige Farben</high> und setze sie <high>strategisch</high> ein (gilt auch für Kontrast).</li>
 
 <li class="m2">Wähle angemessene, <high>ansprechende Farben</high>.</li>
 <ul class="level">
 <li>Tools: <a href="https://color.adobe.com/de/create">color.adobe.com</a> oder <a href="https://coolors.co/">coolors.co</a></li>
 <li>Farbsätze: <a href="https://cran.r-project.org/web/packages/viridis/vignettes/intro-to-viridis.html">viridis</a></li>
 </ul>
 
 <li class="m3">Sei <high>konsistent</high>.</li>
</ul>

]

.pull-right6[

<img src="image/marriage1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# Setze Fokus

]

.pull-right6[

<img src="image/marriage2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# Setze Fokus

]

.pull-right6[

<img src="image/colorwheel.png" height="400px"> 
see <a href="https://color.adobe.com/de/create">color.adobe.com</a>

]

---

# Setze Fokus

]

.pull-right6[

<img src="image/colorwheel2.png" height="400px"> 
see <a href="https://coolors.co/">coolors.co</a>

]

---

<h1>Darstellungsarten</h1>
<h2>Do's und Don'ts</h2>

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# DO: Text chart

<ul>
 <li class="m1">Geht es nur um eine Zahl, präsentiere sie als Text.</li>
</ul>

]

.pull-right6[

<img src="image/text1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Text chart

<ul>
 <li class="m1">Geht es nur um eine Zahl, präsentiere sie als Text.</li>
</ul>

]

.pull-right6[

<img src="image/text2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# DO: Tabellen

<ul>
 <li class="m1">Tabellen sind <high>präzise</high> und vollständig.</li>
 <li class="m2">Müssen <high>seriell gelesen</high> werden und brauchen of Zeit.</li>
 <li class="m3"><high>Schlankere Tabellen</high> sind leichter zu lesen.</li>
 <li class="m4"><high>Farben</high> können das Verständnis <high>unterstützen</high>.</li>
</ul>

]

.pull-right6[

<img src="image/table4.png" height="340px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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# DO: Tabellen

.pull-right6[

<img src="image/table5.png" height="340px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Graphiken

<ul>
 <li class="m1">Können <high>parallel</high> verarbeitet werden.</li>
 <li class="m2">Eine gute Graphik ist oft leichter zu verstehen als eine gute Tabelle.</li>
 <li class="m3">Gute Graphiken sind <high>schwieriger</high> als gute Tabellen.</li>
</ul>

]

.pull-right6[

<img src="image/graphs.png" height="440px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Barplot

<ul>
 <li class="m1">Sehr <high>geläufig</high> und dadurch attraktiv.</li>
 <li class="m2">Grundlinie liegt auf <high>Null</high>.</li>
 <li class="m3">Natürliche <high>Reihenfolge</high> der Kategorien.</li>
</ul>

]

.pull-right6[

<img src="image/bar0.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Barplot

]

.pull-right6[

<img src="image/bar1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Barplot

]

<img src="image/bar2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Horizontaler Barplot

<ul>
 <li class="m1">Horizontale Barplots sind etwas <high>leichter zu lesen</high>.</li>
</ul>

]

<img src="image/barhoriz1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Horizontaler Barplot

<ul>
 <li class="m1">Horizontale Barplots sind etwas <high>leichter zu lesen</high>.</li>
</ul>

]

<img src="image/barhoriz2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Linienplot

<ul>
 <li class="m1">Gut für den <high>Verlauf einzelner Variablen</high>.</li>
 <li class="m2">X-Achse muss <high>gleichschrittig</high> sein.</li>
</ul>

]

.pull-right6[

<img src="image/line1.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Linienplot

<ul>
 <li class="m1">Gut für den <high>Verlauf einzelner Variablen</high>.</li>
 <li class="m2">X-Achse muss <high>gleichschrittig</high> sein.</li>
</ul>

]

.pull-right6[

<img src="image/line2.png" height="380px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Slopeplot

<ul>
 <li class="m1">Gut für <high>Veränderungen</high> über zwei Beobachtungen.</li>
 <li class="m2">Überlappungen können <high>leicht komplex</high> werden.</li>
</ul>

]

.pull-right6[

<img src="image/slope1.png" height="420px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Slopeplot

]

.pull-right6[

<img src="image/slope2.png" height="420px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Scatterplot

<ul>
 <li class="m1">Gut für <high>Zusammenhänge</high>.</li>
</ul>

]

.pull-right6[

<img src="image/scatter1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Scatterplot

<ul>
 <li class="m1">Gut für <high>Zusammenhänge</high>.</li>
</ul>

]

.pull-right6[

<img src="image/scatter2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: Pie charts

<ul>
 <li class="m1"><high>Schwer</high> zu verstehen.</li>
 <li class="m2"><high>Niemals 3D</high>.</li>
</ul>

]

<img src="image/pie1.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: Pie charts

<ul>
 <li class="m1"><high>Schwer</high> zu verstehen.</li>
 <li class="m2"><high>Niemals 3D</high>.</li>
</ul>

]

<img src="image/pie2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: Area graph

<ul>
 <li class="m1"><high>Besser</high> als pie charts.</li>
 <li class="m2">Flächen immer schwer zu verstehen.</li>
</ul>

]

<img src="image/area.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: 2. Achse

<ul>
 <li class="m1"><high>Unnötig komplex</high></li>
 <li class="m2">Besser:</li>
 <ul class="level">
 <li>Explizierte Werte</li>
 <li>Vertikal getrennte Achse</li>
 </ul>
</ul>

]

<img src="image/secondaxis.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: 2. Achse

]

<img src="image/secondaxis2.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DON'T: 2. Achse

]

<img src="image/secondaxis3.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

---

# DO: Annotation

<ul>
 <li class="m1">Annotation ist <high>sehr wichtig</high></li>
 <li class="m2">Immer nötig:</li>
 <ul class="level">
 <li>x-Achsen Titel</li>
 <li>y-Achsen Titel</li>
 </ul>
 
 <li class="m3">Meistens hilfreich:</li>
 <ul class="level">
 <li>Plot Titel</li>
 </ul>
 
 <li class="m4">Oft hilfreich:</li>
 <ul class="level">
 <li>Untertitel</li>
 <li>Legende</li>
 <li>Erläuterungen im plot</li>
 </ul>
</ul>

]

<img src="image/breakup.png" height="400px"> 
adapted from <a href="http://www.storytellingwithdata.com/">storytellingwithdata.com</a>

]

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<h1><a href="https://therbootcamp.github.io/EDA_2020Sep/_sessions/PlottingIII/PlottingIII_practical.html">Practical</a></h1>